DIGITAL PRINTING TIPS
Digital printing is a great way to produce low-quantity, fast turnaround color printing. In the past, digital meant low quality, but these days digital presses can reach near-offset quality if you know a few tricks. Here are some things to keep in mind when printing digitally.
Gamut is the term used to describe the range of colors that a specific printing device can produce. If you’re coming from CMYK offset printing, you’ll be pleasantly surprised to find out that digital presses can handle up to a 20% wider color gamut. What this generally means is that you can use redder reds, greener greens and bluer blues. This can be a real plus when designing marketing materials that have vivid images that traditional printing simply cannot reproduce in the CMYK color space.
If you’ve ever made the mistake of printing a large solid black area using only black ink, you’ve no doubt found out what a rich black can do for you. In traditional offset printing, you typically use a rich black formula of 60% cyan, 40% magenta, 40% yellow and 100% black – which gives you a total ink limit of 240%. This will give you a nice deep black in large solid areas.
With digital printing, you don’t need quite as much ink coverage to attain a deep rich black – which has the added bonus of allowing you to use smaller reversed out type as well. While 100% black alone will give you a much nicer black area when printing digitally compared to offset printing, you can get a nice rich black using less ink coverage by using the formula of 40% cyan, 20% magenta, 20% yellow and 100% black.
You can use GRACol Profile for color management.
These are the settings as they appear in your software.
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When submitting files to Typecraft we suggest that you don’t send one file after another after another. Instead, compress the file(s) into one smaller, easier-to-manage “zip” file.